When to Use a Live Demo Versus a Pre-Recorded Video
Pick the format based on where the buyer sits, how complex your software is, and what's at stake.
Priya Subramaniam
Pick the format based on where the buyer sits, how complex your software is, and what's at stake.
Most B2B deals happen in rooms your rep will never enter.
Tailor your demo to each stakeholder's fear, not to a shared feature list.
Systematic clearing of outdated demo content unlocks faster rep workflows and higher deal velocity.
Demo videos leak sensitive data silently, while breaches at least trigger alarms.
Fast-tracked activations depend on showing outcomes before users do any work.
Align your existing demo content to when users actually need it, not when it's convenient to show.
Ungated demos compress sales cycles by letting buyers self-qualify faster.