Céleste Fournier-Alain

Different SaaS categories need structurally different demo videos, not just stylistic tweaks.

Organize demo libraries by how buyers search, not how products work.

CSMs need production-ready demo content, not more training, to close the SE availability bottleneck.

In-product prompts catch expansion signals weeks before reps notice them.

Buying committees research separately, so on-demand demos reach stakeholders live calls can't.

Different deal sizes need different demo lengths, not shorter versions of the same one.

Systematic clearing of outdated demo content unlocks faster rep workflows and higher deal velocity.

Demo videos leak sensitive data silently, while breaches at least trigger alarms.